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![]() What clients really want…
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Clients interact in a variety of ways with your company or brand: the web site, phone, they visit your stores, respond to your advertisements, through conventional newsletters and e-mails ... Opportunities for interaction are many and growing all the time. The impact on the experience that your customer lives through every contact with the company, brand, product or service requires a strategic approach... |
That strategic approach certainly begins by listening and understanding the needs and wishes of clients. Regardless of the business model that he/she meets, the customer expects more than the basic services that have been promised - even more: a kind of gratitude for choosing a particular company, product and service. Defining the border between excessive expectations and possible options to satisfy the customer, user or consumer are the core of our work. |